Lorenzo Masiero is associate professor at the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. He holds a Bachelor of Statistics and a Master of Statistics and Economics from the University of Bologna (Italy), and a PhD in Economics from the University of Lugano (Switzerland). His research interests are in the field of tourism demand with a particular focus on tourist behavior and choice modelling. He has published several articles in leading academic journals in tourism, hospitality and transport. He serves as a member of the Editorial Board of international journals, including «Journal of Travel Research», «Tourism Economics», and «Tourism Review».