Nadiia Andreichuk is a researcher in the field of semiotics, semiotranslation, and contrastive linguistics, a full professor at Ivan Franko National University of Lviv (Ukraine). Earned her Doctoral Degree in Philology in 2013 at Odesa I.I.Mechnikov National University (Ukraine) for the research of the semiotics of Tudor England cultural space. Before joining the Department of Translation Studies and Contrastive Linguistics of Ivan Franko University worked at Lviv Polytechnic National University where she founded and chaired the Applied Linguistics Department (1997 – 2010).