Andrea Paesano is a research fellow at Niccolò Cusano University, Rome - Italy. In 2021 achieved a Ph.D. in “Governance and Management for Business Innovation” with a thesis: “the disruptive use of Artificial Intelligence 4.0”. In 2022 he had the first research grant on the “GAP” project (green agri-food SMEs) promoted by the Lazio region and financed with the resources of the POR FESR Lazio 2014-2020 Action 1.2.1. In 2024 he obtained a new research grant in “Marketing channels and Gamification”. His research interests include: Artificial Intelligence (AI), Business Management, Organizational Behavior, Marketing and Gamification.