Donata Vianelli is Professor at the University of Trieste, Italy, where she teaches International Marketing and International Business and is the Head Coordinator of the Bachelor Degree in Management. She also holds a position as Academic Coodinator of Marketing at MIB School of Management. She graduated in Business at the University of Trieste and she holds a Ph.D degree in Management from the University Ca’ Foscari of Venice. During her 20 years of teaching experience, she collaborated with numerous universities and business schools in France, China, Austria, Slovenia, and the United States. She is a member of the Academy of International Business and the Italian Academy of Marketing.