Lala Hu is Lecturer and Postdoctoral Research Fellow at Ca’ Foscari University of Venice. She teaches branding and communication, marketing and international marketing at the Department of Management of Ca' Foscari University of Venice. She was Visiting Scholar at the Marketing Department of Kellogg School of Management (Northwestern University) and at the School of Economics and Management at Tongji University, Shanghai. She is a member of International Management to Asia Laboratory at the Department of Management of Ca’ Foscari University. She has participated in several projects funded by Italian institutions and private firms about internationalization in the Chinese market. She was granted a PhD in Management from Ca’ Foscari University of Venice. She graduated with honors in Business Communications at the Catholic University of Milan.
