He is retired professor, School of Engineering of the University of Genova. Main expertise is achieved in expert automation and lifecycle design, with developments in virtual and extended entrepreneurships, to deal with the eco‐sustainability targets. Recent research areas cover: sustainable growth cognitive processes intelligent manufacturing, robot technologies and instrumental robotics, industrial diagnostics, integrated eco‐design, reverse logistics, and similar topics, exploring the concurrence of information and materials flows for the effective design, development, exploitation and disposal of products‐services. Prof. Michelini is author of more than 500 publications.