Paolo Bertetti teaches Theories and techniques of mass communication at the University of Siena. Former secretary and then vice–president of the AISS, the Italian Association of Semiotic Studies, his research interests concern Narratology, Transmedia Storytelling, Semiotic Theory, Semiotics of Film and Semiotics of Text. He is also interested in the genres and imagery of contemporary popular culture. Among his books: ll mito Conan. Identità e metamorfosi di un personaggio seriale tra letteratura, fumetto, cinema e televisione (2011), Il discorso audiovisivo. Teorie e strumenti semiotici (2012; spanish translation: El relato audiovisual. Teorias y hierramentas semioticas, 2015), Lo schermo dell’apparire. La teoria della figuratività nella semiotica generativa (2013). His latest book, Transmedia Archaeology (2014; with C. Scolari and M. Freeman), was published in England by Palgrave Macmillan.
