Auli Viidalepp is a Research Fellow in Semiotics at the University of Tartu (Estonia) and a Visiting Researcher at the University of Turin (Italy).
Currently, she is developing an analytical framework based on cultural semiotics to investigate the impact and functioning of AI-generated media in society (on the example of deepfakes). Her further research interests include the environmental and sociocultural implications of technology and decolonial perspectives seeking to address these issues.
