Jaime Gil-Lafuente is a Professor in University of Barcelona, 2003-2014 (teaching in University of Barcelona since 1993).He completed his PhD in Economics and Business Science from the University of Barcelona in 1996. He persued his post-graduate degree in Marketing Management from EAE (School of Business Administration) in 1994 and degree in Economics and Business Science from the University of Barcelona in 1993. He has done the academic formation at 102 national and international congresses, conferences and seminars.