Giada Mainolfi, Ph.D., is an Assistant Professor of Management at the Faculty of Economics of the University of International Studies of Rome (UNINT). She is a lecturer of Luxury Goods Management and International Management at the same University. Her research areas of interest include international marketing strategies, with a special focus on the internationalization processes of luxury companies and made–in–Italy firms with respect to emerging markets. She is author of national and international publications on the topics of country reputation, country image and luxury consumption behaviour.
