Letizia Lo Presti is PhD, Research Fellow at University of Salerno (Italy). She is teaching assistant of the “Principles of Marketing” and “International Marketing” Courses at Department of Management and Innovation Systems at University of Salerno (Italy). Her expertise is mainly in marketing and communication strategies in particular in non–profit organization and public sector, for which she won same national-public competitions for “the best marketing plan” and “the best communication plan” between 2008 and 2017. Her research interests focus on public engagement, customer engagement, digital content marketing and social media marketing.
